4:44 is the fourteenth studio album and thirteenth solo album by the legendary Jay-Z. It was scheduled to be released on June 30, 2017 through Roc Nation. The album will be solely produced by No I.D.. 4:44 was released as an exclusive to Sprint and Tidal customers, and is the first in a series of music exclusives from the Sprint-Tidal partnership. Forbes confirmed there will be companion film to coincide with the album release.
4:44 was teased after posters were displayed in New York City and Los Angeles, as well as banner ads started appearing on the Internet. A teaser ad was aired during the NBA Finals on June 7 featuring actors Mahershala Ali, Lupita Nyong’o and Danny Glover in a one-minute video, ending in “4:44 – 6.30.17, Exclusively on Tidal”. On June 18 (Father’s Day), a clip featuring a song titled “Adnis” was posted on Sprint’s YouTube page. Adnis was Jay-Z’s father’s name.
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