Eccentric and passionate New York native MC Whiteowl portrays the hunger of a rising artist in his literally out-there new video for ‘One Chance,’ produced by the ubiquitous Statik Selektah.
Given the setting and what Owl goes through to find relief and sustenance, the clip’s protagonist resembles a hybrid of Tom Hanks’ Castaway character and a down-on-his-luck John Rambo. As in, dude’s clearly been hitting the weights, but has also lost his mind a bit during his time alone in the woods, where he fashions himself a spear to, yes, catch his dinner.
It’s all a visual metaphor for how Owl felt when he was recording “One Chance,” which he sums up in its hook when spitting: “If you had, one chance to kill a Statik track/ Would you spit heat on the beat or would you just fall flat?” He obviously put his all into everything associated with the track, from its borderline-scatterbrain bars to the video’s overall narrative (which, by the way, has a happy ending).
iTunes Purchase: One Chance – Single – MC Whiteowl